Digipak Analysis 1 - Rihanna

As Rhianna is a well-known and famous artist there have been close ups of her faced used on the album so it is instantly recognisable as catches people attention. This digipak is therefore effective as people who already know and listen to her music would be more influenced to but it but seeing her face dominating the face of the digipak.

This digipak inside is made up of 3 different panels which has been carefully layed out across all off them so the picture is created in the three different sections which gives the digipak a more professional look. The colours used on these panels are reflected on the outside of the digipak along with the image of the artists and the colours contrast together.

They have used a clear font on the cover of the digipak which contrast as the white font although is quite thin is easily visible and doesn’t not cover much surface area of the digipak. The use of the angle used on Rhianna makes her come across as quite as an elegant and agile artist. The size of the font is a reasonable size but is slightly on the small side as it is a bit too thin, but still can easily read.

The Male gaze theory of Andrew Goodwin maybe reflected though the use of the picture on the front of the digipak of Rhianna as you can only see her showers and bare skin which suggests that she is actually nude, which may have been used to attract in the male audience opposed to females. There is no use of clothing shown to been have used on the artist and a distinct red colour scheme used with the red hair and red lipstick.

I will take the idea of using a one picture to pan across the 3 panels of the inside of my digipak in my own work as I think it looks quite effective in terms of outlining the flow of the music and what the artist is trying to get across. On the other hand I do not like the thin font they have used as I do not particularly think it looks appealing and is not bold enough.