Evaluation 1

Evaluation question 1 - In what way does your media product use does, develop or challenge forms and conventions of real media products?

The main areas that help challenge form of conventions and real media texts are areas such as the settings and props used as well as what the characters are wearing. These areas are the main focal features that you would expect to have some sort of relevance to the genre of the music video. Some examples that would reflect the ‘alternative rock genre’ would be bright clothing with either a type of 80’s theme, and things such as ripped clothing for the characters and quite rustic settings, These would be considered quite cool forms of clothing in the 80’s and 90’s are mostly associated with this genre, Props such as guitars could also be associated with this genre as this type of music features a lot of guitar playing. When choosing our genre we were initially unable to decide which genre to pick, as we were thinking about what settings we could use and how hard to lip syncing would be for a specific genre. During our research and planning we looked at various artists, such as James Blunt and ‘The Verve’ which then we decided to use the song ‘Bitter Sweet Symphony’. This was an effective choice for us as the song was quite slow pace and therefore it would be easier for our character to lip sync the lyrics of the song.This linked back to our music video as we also were able to lip sync as effctive as we could sue to it bieng a slow paced song.

Camera –

While analyzing the Bitter Sweet symphony song we noticed that there was an array of close ups used on the characters. This was also shown to be reflected in many alternative rock music videos, therefore we tried fitting these real media conventions into our own media products to reflect that we understood the genre. For this we used close ups on our characters face from various different angles to express the different emotions shown on his face. We also used some unsettled shots by moving the camera slightly on the characters face as this is another generic convention used in alternative rock

Clothing:

When deciding what costumes we were going to use for our characters and how it would fit the scenes and storyline of our music video, we were very apprehensive on what to use, as if we used clothing that was not related to our genre then it would be more evident to the audience as it would stand out, because they would not expect that clothing the be associated with music video. Examples of this is that you would not expect to see people dressed in suits in hip hop or rap videos as you would expect them to were more urban clothing like jeans and jackets etc. This would also reflect to the examiner we did not think about the generic conventions associated with alternative rock which would lower our mark. Going of from this we then used specific clothing for the different scenes in our music video, such as him wearing a suit in scenes where the character was working within the flashback, presenting him as more of a professional person. Alternatively we used quite roughed up and oversized clothing in the homeless scenes, to connote to the audience that the clothes had been given to him as a donation and get across he can’t afford his own clothes.

Setting:

The settings of our music video were also a crucial element of our video as this was needed to project to the audience what was going on and fit the genre. For this we split our settings into 2 areas; one an office and the other outdoors to connote to the audience his 2 different lives from past to present. We used our establishing shot to show the outdoors area and show tat the character was homeless, as the surrounding were in quite a rough and beat down area. This was effective for our scene and character as being homeless meant the atmosphere perfectly fit with the narrative. 

Final magazine

This is the final magazine advert that i created. The idea was inspired by Incorporated everyone's ideas from the group as well as mine to produce this idea based on the original ideas we already had. 

The font on our magazine advert is effective as it links in with the theme of our music video, and challenged the genre of our music video as the picture reflects quite an Indie rock atmosphere. 

This image although not took from one of out shots, links really well with the atmosphere of the genre and is catching to the eye, This image therefore draws in our target audience as the picture makes the audience want to see more, and therefore is effective at advertising our music video. This image is also quite open ended so it gives the audience a sense of suspicion of what the music video will sound like and include,

I have also included key information on this advert such as the social media platforms that the music video is linked to as well as the available on iTunes logo. I have also included the record label the music video is signed to and the bar code the give it a professional edge. The font we had used on the previous magazine adverts were seen to be too big therefore we decreased the font size and changed it to a different font which gave the magazine advert more of a balanced look.

Magazine 2

Here is my second attempt at creating a magazine advert for out music video which included basic elements such as my first advert. From this i have added the Facebook and twitter logos to the advert to make people aware that they can read about the song on social media websites. I also included the writing 'album out now' to get cross to viewers that they can purchase the music in the present.

magazine 1

Here is my first attempt at creating a magazine advertisement for the 'Verve' Bitter Sweet Symphony' music video we created.I have included elements such as the 'available on iTunes' icon as by looking at other magazine adverts i have seen them include symbols such as these to make people aware where they can purchase the songs and albums.from. By looking a this magazine advert it looks rather basic and does not stand out ,much to viewers which i will try to correct with my other designs.

Music magazine advertisements - skepta

Music magazine advertisements:

The use of magazine advert are used to help promote an artist and song.  These are the best ways for artists to advertise their upcoming songs and albums, as they are very popular with music fans, and it is also a very good way for new artists to get noticed, as it does not cost a lot of money to be mentioned, compared to on TV or other forms of media.

The reason this is an effective way of promoting music videos and songs etc. is that if they are interested in your specific genre will buy the magazines that you are in, therefore everyone who sees you in the magazine will be interested and want to listen to you. However, a negative factor of advertising in only magazines, is that only people who buy the magazines will see the adverts, and because things like radio and TV are a lot more popular nowadays compared to magazines, this could mean that an artist would not become as popular as they would like to be.

Adverts show similarities to things such as posters and billboards as s the main thing on the poster is the artists name or new song/album, and it takes up the majority of the space. Pictures are also used, however they are used differently compared to posters, as they are often used the background in magazines, whereas on posters, they are just put to the side or above/below the main text. Magazine advertisement also tends to be more detailed than posters, as people take more time to read a magazine articled compared to looking at a poster. Although the layout is quite different to a poster/billboard, the context is very similar as it will contain the same bits of information, only a bit more detailed in most cases. An example of this is the magazine advert of Skepta, and he is a dominant figure of the whole advert making him stand out more, and it contains more detailed information around him,

magazine advertisment plan

G324 - Plan For magazine

When designing our Magazine Advertisement our group all agreed that we liked the simplicity of The Verve's 'Love Is Noise' advert. We then took this as inspiration for our own design and created a similar poster, only we wanted it to a few clouds in a blue sky to match the band's name. Similarly we wanted to include some information along the bottom, we decided up  the website address and other websites such as Twitter, Facebook and YouTube.


We then thought that it'd be a lot better if our Advertisements has a larger link to the music video that we are creating. So by including the two main characters of our video and another element of our music video (sunrise/sunset) there would be a continuous style.  This could also then connect to our Digipak. This is the design idea that we have decided to use for our final Magazine Advertisement.

Final Digipak

This is the final digipak that i created in which i stuck with the original them of going with the picture of the main character within out music video. I have only used the one picture for this digipak as i feel it flows better and looks more effective once folded into a digipak instead of using to different pictures and reflecting 3 different vibes. This also reflected the importance of the character within our music video.  We used these theme as it reflected aspects from both our ancillary tasks and music video. I have also used an orange brown colored theme to reflect quite an old school view which is associated with India rock music.