Evaluation 2

Evaluation question 2

How effective is the combination of the main product and ancillary tasks?

For our ancillary tasks we had to make an individual digipak, group digipak, individual magazine advert and a group magazine advert. All of these products link together as my digipak contains an image which is seen within our final product and is seen below. The image was perfect for my digipak as it is landscape and the actor fits the sort of thing I want for my digipak. All of these different tasks link together as they all contain an image that is seen in my final music video. I wanted to use the same image and near enough the same image as I believed it would it would have an effect on the audience so that they remember the video and what’s it about.

In order to link main product with our two ancillary products, we used a consistent alternative rock theme and we did this by using similar images on the digipak and magazine advertisement and then when the audience view the music video they will notice the consistency there as well. Throughout the production of our magazine advert we did make a few changes to it as we thought that we needed to improve it and ensure it’s the best it can be. We made a few changes to the font as we believed it would improve the overall look of the advert and from audience feedback we received we were told the font was too bold and didn’t fit the genre correctly which resulted in me having to change the font to fit the alternative rock genre.

Also, our magazine poster has a picture of our actor dressed in casual wear which has clearly been thought out to ensure we didn’t portray him as homeless. This show the difference between how he used to dress when he wasn’t homeless and the way he dresses now he is homeless. It shows the lack of hygiene, food, money etc. Also, we make sure the costumes we used could easily be seen to be different so that people knew whether it was past tense and present tense. There is use of frequent shots of our actors face (close up) and in our ancillary tasks you see a pictures of his face. We decided to use this as we believed the close up shows his true emotions and anxiety he feels on a daily basis due to the fact he is scared living on the streets at night.

In order to link main product with our two ancillary products, we used a consistent alternative rock theme and we did this by using similar images on the digipak and magazine advertisement and then when the audience view the music video they will notice the consistency there as well. Throughout the production of our magazine advert we did make a few changes to it as we thought that we needed to improve it and ensure it’s the best it can be. Moreover, the changes we made to it were the font as the feedback we got was that the font was too bold and didn’t fit the genre effectively which resulted in me having to change the font to fit the alternative rock genre.