Evaulation 3

Evaluation Question 3 –

What have you learnt from your audience feedback?

We received constructive criticism to help improve certain aspects of our music video that needed changing. This was given by both our peers in our class as well as our teacher which gave us feedback on how we could develop our piece even further. From this feedback we revived both positive and negative criticism, which was good in the sense of we knew what worked well with our piece and how we could make it better. This constructive criticism therefore allowed us to adapt our music video based on the feedback we were given on the negative areas of our video.

Rough Cut 1

Within our first rough cut for our music video we instantly knew it would not necessarily reflect the outcome of our end music video, as certain parts were missing in this rough cut as well as the order if the clip did not match our storyline. We uploaded this first rough cut onto YouTube, which enabled us to receive feedback on what needed to be done. As this was our first rough cut there was a wide variety of feedback given back to us, as this being our first attempt, there was evidently many mistakes that needed to be amended within our piece of work. This therefore meant that the feedback given to us from this rough cut was mostly negative due to the fact that it was our first draft and no improvement had been made yet. In a conclusion of our feedback for this rough cut, the general feedback involved the filming of some of the clips we included on the rough cut were very unsteady which made the clip look very unprofessional as well as the storyline was very unclear as there was 2 sides of the characters life displayed within the music video and was not clear to the audience. To improve this we darkened the clips by putting a black and white effect on the clips of his past life and kept the clips of him in his present life in colour. This enabled the viewers to distinguish between the 2 sides of the character and make the storyline clearer. These effects made the clip look much more effective due to correcting the feedback we got on board.

As mentioned before one of the main areas in this rough cut that was evidently poor was some of the clips we included on the piece. This was because as the camera was shaking, but as we filmed some of the scenes more than once in our footage we were able to swap the footage over with parts were the camera was actually steady. As we had already shot the footage, we could not change some parts of the clip as we could not re-film them. We overcame these problems by using different footage to replace the unsteady filming which slightly changed the storyline but still flowed well with the piece.

Rough Cut 2

Compared to rough cut well the feedback given was mostly positive in comparison to the negative criticism from rough cut 1. We asked a range of different people to give us feedback for this rough cut including the same people as rough cut 1 as well as different people, which meant that we could get much more effective feedback by getting a range of opinions. This helped us to see if the feedback that they initially gave us was improved to the quality they were expecting to see as well as giving us further advice for improvements. The overall conclusion showed that they thought we took the constructive criticism on board and adapted to music video based on their feedback.

When our peers reviewed out music video in this rough cut the evident improvement that needed to be changed in a majority of the clips was the ‘lip syncing’. This is because we had the lip syncing in time at the start of the music video but near the end and middle there was some clips that were out of time in the lip sync. This meant that we had to cut and add clips to let us get most of the lip syncing in time, which meant we had to focus on the timings, as when cutting and adding clips, meant it could effect the lip sync in other parts of the video. This was a feature that significantly improved our piece of work as correcting most of these lip syncs gave the piece more of a narrative and made it look more professional. This in comparison to the first rough cut had a noticeable improvement as the clip flowed better as the clips were in order and the lip syncing matched thought the majority of the piece. One aspect in which our feedback provided positive criticism was how the lyrics and visuals of the video matched and his use of the transitions we used within our work.

Rough Cut 3

Within rough cut 3 the lip syncing was out so this was a major correction that we had to make. We also changed the colour off the sky at the beginning of our music video to a colourless effect to create a dark and sad atmosphere. In our last rough cut after watching it quite a few times we thought that it was ready to be submitted as the final however we asked several people to view the last rough cut and after hearing positive feedback for our slow-motion effect we used, which we included to try and add a variety of different effects in order to access the higher marks, we found that we over used the slow motion effect to the extent that the clip looked pixilated and a little blurry to the viewer.

This was corrected very easily however it then caused further problems to the lip syncing from that point onwards which took us more time to correct but after we checked with our teachers and peers that it was the best that it could be, whether there was consistency and constant transitions to keep the clips flowing and that it was all in order ready for our final cut of the video.

Conclusion

The feedback from each rough cut allowed us to change our video in order to fit the audiences views of which we hoped would result in our music video to be professional and would be liked by many different groups and genres. This had a major impact on our final video as listening to people’s feedbacks and criticism resulted in us making changes that would enable us to access the higher marks. The more rough cuts we created, the less development we did on each one as we were able to correct all of our corrections bar one before rough cut three and this meant that rough cut three was an easier task to fulfil as we worked hard in the previous cuts to ensure there were no further errors that would potentially restrict the mark we received for our music video.