Genre
The genre of this
student music video is a type of ballad due to the slowness if the song. The genre
is shown through the generic conventions. For example, the shots of the artist
playing the piano of which are in black and white are typical of music videos
for ballads. This is seen in professional music videos of Sam Smith. Moreover,
there are many close up shots of the artist which are conventions as a close up
shows the characters expression and emotion on their face.
Target Audience
The target
audience for this piece is difficult but from my point of view I would say it
is aimed at people between 20 – 30. This is due to the high key lighting and
use of effects which tells me that it is not aimed at anyone older than 30. In
addition to this, it is clear that the video is selling marketing the artist as
being attractive for women/men depending on their sexuality. The fact it is trying
to sell the artist to women I think that it is aimed at young women as its
showing the male of to be ‘sexy’.
Technical Codes
The technical codes used within
the video are the uses of editing and the change between black and white shots
for the artist. Also, the low-key lighting of the shots which show the party
section. Editing is used very effectively within this video and most of the
video is slow motion creating a different effect for the audience. In addition
to this, the switch between the black and white shots and colour shots helps to
separate the different sections which shows a contrast between the two. Although
transitions could be used in order to ease between the two different looks but
however at times the transitions were not very effective and jumped a little.
Iconography
The main iconography within this video is that of a
party. This is shown through the use of props and the equipment. For example,
the balloons and the flashing lights are a convention of this. However, this
iconography would usually be seen in a pop video which shows that they haven’t been
considered thoroughly. The lighting that has been used within this are the
usual low key and high key lighting but mainly high key lighting was used to
create unease and make it uncomfortable for the audience.
No comments:
Post a Comment