The use of
magazine advert are used to help promote an artist and song. These are the best ways for artists to
advertise their upcoming songs and albums, as they are very popular with music
fans, and it is also a very good way for new artists to get noticed, as it does
not cost a lot of money to be mentioned, compared to on TV or other forms of
media.The reason this is an effective way of promoting music videos and songs etc. is that if they are interested in your specific genre will buy the magazines that you are in, therefore everyone who sees you in the magazine will be interested and want to listen to you. However, a negative factor of advertising in only magazines, is that only people who buy the magazines will see the adverts, and because things like radio and TV are a lot more popular nowadays compared to magazines, this could mean that an artist would not become as popular as they would like to be.
Adverts show similarities to things such as posters and billboards as s the main thing on the poster is the artists name or new song/album, and it takes up the majority of the space. Pictures are also used, however they are used differently compared to posters, as they are often used the background in magazines, whereas on posters, they are just put to the side or above/below the main text. Magazine advertisement also tends to be more detailed than posters, as people take more time to read a magazine articled compared to looking at a poster. Although the layout is quite different to a poster/billboard, the context is very similar as it will contain the same bits of information, only a bit more detailed in most cases. An example of this is the magazine advert of Skepta, and he is a dominant figure of the whole advert making him stand out more, and it contains more detailed information around him,
